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UX DESIGNER | EVANGELIST

Design for future horizons

A seasoned UX professional, I empower products through the value of design and am dedicated to creating delightful, user-centric experiences that meet end-user needs. With over 17+ years of expertise in UX design, product management, and user research, I have led and enabled design teams to deliver best-in-class UX solutions.

As Senior UX Manager at Target, I drive end-to-end UX strategies for Target's Marketplace while guiding and nurturing design talent, fostering a highly collaborative and empathetic team culture.

Previously, I contributed to shaping the next-generation UX for SAP's Service and Sustainability Cloud.

At Samsung, I managed and mentored an Enterprise Design Team focused on exploring the Education and Health domains through innovative technologies such as Virtual Reality, smartphones, tablets, and televisions.

With the right design strategy and leadership, my goal is to create compelling, user-centered products that fuel success in the marketplace.

INCEPTION. OBSERVATION. CONCEPTUALIZATION. ARTICULATION

PROJECTS

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Service Cloud: Customer Engagement Center

A service cloud product, to enhance service agents productivity by offering a personalized and engaging user experience.

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Samsung In-Patient Solution 

Service Design for to easily access information both for doctors, nurses and patient.

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Oil Rig Kiosk 
 

Facilitate real-time noise data monitoring, feedback and quick download.

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Vehicle Management System
 

A comprehensive service program to facilitate significant insight into fleet and operator management.

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